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Research Study: How Dating App Hinge Works Closely With Instagram Influencers

Research Study: How Dating App Hinge Works Closely With Instagram Influencers

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Through the years, New York-based Hinge spent some time working faithfully to carve down its niche into the uber-competitive realm of internet dating. Started last year by Justin McLeod, Hinge application was launched in February 2013 in an industry mostly dominated by websites on the internet such as for example OkCupid, Match, and eHarmony. At launch, Hinge’s app that is free a comparable function to Tinder, providing swipeable pages of potential partners. Nevertheless, within an space that is ever-crowded which will started to consist of competitors such as for instance location-based Happn and female-empowering Bumble — Hinge struggled to locate its unique point of huge difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like structure was used, and registration plans range between $5-13 each month. Now with 100K+ application installs on Bing Enjoy and a present acquisition by Tinder parent business, Match Group, Hinge appears to finally be featuring its minute. Hinge App defines it self as an “alternative to swipe culture by producing smart matches and normal conversations among individuals who are regarding the page that is same. That’s why 75% of our first times turn into second dates.”

Hinge App Reinvents Through Branded Partnerships With Instagram Influencers

Hinge has successfully relaunched their app by adopting influencer advertising, working together with a variety Instagram influencers and meme reports to produce content directed at wooing daters that are online. Hinge opts for funny, relatable pleased with a lighthearted tone. (more…)

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